Here’s the final series of podcast episodes hosted by fake folks (thank you, NotebookLM!) based on content we provide for Legacy Launch Pad clients. I hope it helps you, and also that you haven’t come to love my fake friends more than me.
Back to our regularly scheduled programming of me railing against something next week!
## Episode Overview
A practical discussion on modern book launch strategies, focusing on seven key areas that help authors get their work noticed in today's market. Our hosts break down actionable tips for authors looking to maximize their book's visibility and reach.
## Key Takeaways
### 1. Connect with Journalists
- Use platforms like HARO (Help a Reporter Out) to find journalists seeking expert sources
- Additional platforms mentioned:
- Qwoted
- Connectively
- Focus on meeting journalists where they are rather than sending unsolicited pitches
### 2. Leverage Podcasts
- Use PodMatch platform - described as a "dating site" for podcast guests and hosts
- Don't overlook niche podcasts with dedicated audiences
- Benefits of podcast appearances:
- Reach engaged listeners
- Build rapport through conversation
- Connect with audience who enjoys consuming content
### 3. Optimize Social Media Presence
- Focus on creating engaging content
- Embrace short-form video content (TikTok, Reels)
- Tips for video content:
- Can be simple phone recordings
- Focus on key points from your book
- Always transcribe videos for SEO and accessibility
### 4. Maximize Small Opportunities
- Update email signatures to include book information
- Optimize website bios and speaking introductions
- Look for subtle ways to weave in book mentions
### 5. Consider Paid Media Placement
- Understanding the role of sponsored content
- Legitimate options through reputable publications like:
- USA Today
- Daily Mail
- Consider it as a strategic tool for launch period
### 6. Activate Your Network
- Start pre-launch outreach early
- Build relationships with potential collaborators
- Layer promotional activities over time:
- Launch week activities
- One month follow-up
- Two months follow-up
### 7. Newsletter Strategy
- Prepare multiple email templates:
- Launch day email
- Follow-up emails
- Update templates with new achievements/reviews
- Engage with other relevant newsletters
## Additional Tips
### For Reviews
- Consider using "URGENT" in subject lines for review requests
- Provide prompts or talking points for reviewers
- Focus on getting early reviews, especially on Amazon
### For Influencer Outreach
- Make it easy for people to help promote
- Provide ready-to-use:
- Copy
- Images
- Talking points
## Key Quote
*"Action over perfection - don't overthink it. Just try one thing that sparked your interest and see what happens."*
## Resources Mentioned
- HARO (Help a Reporter Out)
- PodMatch
- Qwoted
- Connectively
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